云生态价值共创中的演化博弈

Evolutionary Game in the Process of Cloud Ecosystem’s Value Co-Creation

云计算是技术发展后兴起的新业务,新业务的产生必然需要建立一个新的商业生态来支持。新业务往往收入少、成本高,选择新业务需要放弃一部分的传统业务,因此会与传统业务形成矛盾。商业生态参与者们需要选择是否加入这个商业生态,与其他参与者进行价值共创,因此会产生参与者的选择困境。为了研究云计算价值共创能否形成以及影响策略选择的因素,此研究将云价值共创融入演化博弈模型中,通过分析双方的策略选择行为研究最终的价值共创策略选择均衡解。

Cloud computing is a new business emerging with the development of technology,which needs to build a new business ecology.New business often costs more and it will be in conflict with traditional business.Choosing new business needs to give up a certain part of the traditional business,so business ecology participants need to choose whether to join the business ecology,which will leads to the choice dilemma of participants.In order to study whether the cooperation alliance can be established and find the influential factors,this study combines the cloud value co-creation model with evolutionary game model,and find the equilibrium solution of strategy selection.