物流企业市场营销面临的问题及对策

Problems Faced by Logistics Enterprises in Marketing and Its Countermeasures

近年来,我国物流行业发展迅速,物流企业之间的竞争加剧。但由于物流企业市场营销发展起步较晚,部分物流企业对市场营销不够重视,因此无法充分发挥物流营销对物流企业的作用。物流企业要想在竞争中取得优势,应当制定顺应时代的市场营销战略。文中主要探析物流企业市场营销过程中存在的主要问题及如何开展物流营销,使物流企业快速发展。

In recent years,China’s logistics industry has developed rapidly,and the competition among logistics enterprises has intensified. The marketing development of logistics enterprises started late,and some logistics enterprises did not pay enough attention to marketing,so they could not give full play to the role of logistics marketing on logistics enterprises. If logistics enterprises want to gain advantages in competition,they should formulate marketing strategies that conform to the times. This paper mainly analyzes the main problems existing in the marketing process of logistics enterprises and how to carry out logistics marketing to make logistics enterprises develop rapidly.