数字资本主义批判何以可能?——基于瘾欲、剥削和加速三重视域

How is it Possible to Criticize Digital Capitalism?——Based on the Triple Vision of Addiction, Exploitation and Acceleration

不同于传统资本主义范式,与互联网、大数据以及人工智能等新兴技术相伴而来的数字资本主义已然在当今社会乃至当下时代中崭露头角。对数字资本主义进行批判业已可能:从瘾欲机制看,数字资本主义诱惑着人们的眼球,引诱着人们陷于由数字信息技术生产者(互联网资本家)所掌控的数字旋涡之中;从剥削机制看,数字资本主义升级了一套新型剥削法则——互联网剥削和注意力剥削,以新型剥削机制对数字化智能设备中的大众进行无休止剥削;从加速机制看,依托高科技的发展势头,数字资本主义以加速之网覆盖人们的购物、娱乐等消费活动,完全摒弃了田园牧歌般的慢节奏生活方式,取而代之的是高歌猛进的快节奏生活方式。剖析数字资本主义的瘾欲、剥削及其加速机制不仅为我们在更普遍意义上分析技术和意识形态在数字资本主义时代中的神秘化本质提供了启迪,而且对于认清数字资本主义的“资本逻辑”幻象继而认识资本主义的新时代发展样态提供了视角。

Different from the traditional capitalist paradigm, digital capitalism accompanied by digital capitalism accompanied by emerging technologies such as Internet, big data and artificial intelligence has emerged in today’s society and even in the present era. From the perspective of addiction mechanism, digital capitalism attracts people’s attention, Luring people into the digital whirlpool controlled by digital information technology producers(Internet capitalists);From the perspective of exploitation mechanism, digital capitalism has upgraded a new set of exploitation rules-Internet exploitation and attention exploitation, and endlessly exploited the public in digital intelligent devices with a new exploitation mechanism;From the perspective of acceleration mechanism, relying on the development momentum of high technology, digital capitalism has become the network of acceleration. It covers people’s shopping, entertainment and other consumer activities, completely abandoning the idyllic slow-paced lifestyle and replacing it with the fast-paced lifestyle. Analyzing the addiction, exploitation and acceleration mechanism of digital capitalism not only provides enlightenment for us to analyze the mysterious nature of technology and ideology in the era of digital capitalism in a more general sense, moreover, it provides a perspective for understanding the illusion of "capital logic" of digital capitalism and then the development of capitalism in the new era.