城市老年人康养旅游意愿及其影响因素分析

Analysis on the Willingness of Participating Health and Regimen Tour for Urban Elderly and Its Influencing Factors

中国人口老龄化进入快速发展阶段,老年人参与康养旅游越来越普遍。本文通过对成都老年人较大规模问卷抽样调查,获得第一手经验资料的基础上,分析城市老年人康养旅游意愿及其影响因素。结果发现,有六成左右的城市老年人有康养旅游的意愿。康养旅游经历、康养旅游价值感知、康养旅游认知渠道、健康警戒意识、健康调控意识、职业地位对老年人康养旅游意愿正向影响显著;收入主要通过影响健康意识和康养旅游认知体验而间接促进老年人的康养旅游意愿。其于此,论文最后提出了增强老年人的康养旅游意愿,并促使其康养旅游意愿转化为实际康养旅游行为的建议。

China’s population aging has entered a stage of rapid growth,and it is increasingly common for the elderly to participate in health and regimen tourism.Based on the first-hand empirical data and a large-scale questionnaire survey among the aged population in Chengdu,this paper conducts an analysis on the willingness of participating health and regimen tourism as well as its influencing factors.It was found that about 60%of the urban elderly expresses their willingness in participation.Previous experience,value perception,cognitive channels of health and regimen tourism,health awareness in terms of warning signals and health controls,their occupational status have a significant positive impact on their willingness;Income exert an indirect influence on promoting their willingness by affecting health awareness and cognitive experience of health and regimen tourism.Eventually,this paper puts forward suggestions to enhance their willingness and eventually transform their willingness into action.