面向专业链对接产业链的市场营销专业课程群建设研究与实践

如何实现教育链、人才链与产业链有机衔接,对于深化产教融合强化应用型人才培养具有重要意义。该文从课程建设的视角,分析当前存在的“应用型”缺失、逻辑性缺乏及教育性资源不足的问题,在明确产业服务面向,跟进岗位需求等理念指导下,通过面向专业链对接产业链的市场营销专业课程群建设进行研究探索,并从内容重构、方法选择、标准设定和效果评价四个方面开展具体的教学实践。

How to realize the organic connection of education chain,talent chain and industrial chain is of great significance to deepen the integration of enterprises with vocational schools and universities and strengthen the cultivation of applied talents training.From the perspective of curriculum construction,this paper analyzes the current problems of lack of"application-oriented",logic and educational resources.Under the guidance of clarifying the industrial service orientation and following up the job demand,this paper studies and explores the construction of marketing major curriculum integration facing major chain in line with industrial chain.Since then,specific practice has been carried out from the aspects of content reconstruction,method selection,standard setting and effect evaluation.