产业集群根植性对集群品牌价值影响的研究——基于我国73个茶叶集群的面板数据分析

Research on the Influence of Industrial Cluster Embeddedness on Cluster Brand Value:Based on the Panel Data of 73 Tea Clusters in China

为推动我国产业集群品牌化转型进程,不断提高集群品牌价值,本文讨论了产业集群根植性对集群品牌价值的内在影响机制,并利用我国73个茶叶集群组成的面板数据进行了验证,结果发现:(1)产业集群政治根植性、认知根植性和文化根植性的增强会显著提高集群品牌价值。(2)政治根植性和文化根植性通过影响集群内企业内生性集体行动对集群品牌价值产生影响。(3)集群规模会负向影响关系根植性、认知根植性和文化根植性与集群内企业内生性集体行动之间的关系。本研究不仅建立起产业集群根植性与集群品牌价值之间的联系,也是对集群品牌价值相关实证研究的有力补充,为政府部门如何围绕集群品牌价值提升展开工作提供了合理化建议。

In order to promote the brand transformation process of industrial clusters and continuously improve the brand value of clusters,this paper discusses the internal influence mechanism of industrial cluster embeddedness on cluster brand value,by using panel data of 73 tea clusters in China.The result shows that:(1)the enhancement of the relational embeddedness,cognitive embeddedness and cultural grounding of industrial clusters can significantly improve the brand value of clusters;(2)political and cultural embeddedness influence the brand value of clusters by influencing the endogenous collective actions of enterprises in clusters;(3)cluster scale negatively affects the relationship among relationship grounding,cognitive grounding,cultural grounding and endogenous collective actions of enterprises in the cluster.This study not only establishes the connection between the embeddedness of clusters and the brand value of clusters,but also provides reasonable suggestions for the government departments to work around the improvement of the brand value of clusters.