旅游文创产品设计方法研究

Research on the Design Method of Tourism Cultural and Creative Products

近些年,一些地区将当地的特色文化与旅游业融合在一起,推出特色文创产品、发展特色文化旅游产业,引了大批旅客观光游玩,也促进了当地的经济发展。新时期下我国的文化创意产品逐步发展,但是从产品设计的角度看创新性还不够。怎样深入挖掘区域文化特色,将特色文化转化为设计元素,最大化的满足消费者的需求依然是急需解决的问题。旅游文创产品是对地域文化符号、审美元素、人文精神进行深度解读与形态重组后产生的富有地方特色的创新型产品。这个过程必须分析旅游文创产品市场的现状,才能研究设计方法。本文结合文创产品的发展实际情况,结合产品的设计方向,研究出几点旅游文创产品设计的新方法,希望能推动我国旅游文化创意产品的进一步发展。

With the integrated development of cultural tourism industry,regional tourism cultural and creative products with local cultural characteristics have become an important way to promote economic development.In the new period,China's cultural creative products developed gradually,but its innovation was not enough from the perspective of product design.How to dig deep into the regional cultural characteristics,extract the design elements contained in the culture,and meet the consumer's intention demand,is an important issue that needs urgent consideration.Tourism cultural and creative products are innovative products with local characteristics after the deep interpretation and restructuring of regional cultural symbols,aesthetic elements and humanistic spirit.Analyzing the current market situation of tourism cultural and creative products is a necessary prerequisite for the research of design method.Combining the actual development situation of cultural and creative products with the product design direction,this paper studies some new methods for the design of tourism cultural and creative products,hoping to promote further development of our tourism cultural and creative products.