视觉传达中色彩在情感化设计中的表现形式

Overview of Emotional Design in Visual Communication

随着当代社会经济快速发展,物质生活日益充足的情况下,人们越来越趋向于追求对精神世界的丰富与升华。通过在视觉设计中的色彩的搭配与变化来深入探究情感化设计的内涵。通过对色相、明度、纯度等多元化的表现方式去探寻总结可行的方式与方法。从而使色彩与图形、材质、新媒介等多种方式有机结合,在整体上实现视觉设计内涵的升华。最后在提高了视觉作品的美学价值的同时也丰富了精神价值与使用价值,引起人们的反响与共鸣。

With the rapid development of contemporary society and economy and the increasing abundance of material life,people tend to pursue the enrichment and sublimation of the spiritual world.Through the color collocation and change in visual design,we can deeply explore the connotation of emotional design.Through the color,lightness,purity and other diversified ways of expression to explore and summarize feasible ways and methods.So that color and graphics,materials,new media and other ways of organic integration,in the overall realization of the sublimation of the connotation of visual design.At last,it improves the aesthetic value of visual works,enriches the spiritual value and use value,and arouses people's response and resonance.