吴江区融媒体中心转型探讨

Discussion on the transformation of Wujiang District’s Financial Media Center

随着网络技术与人工智能的不断发展,国内的媒介融合不断发生演变,县级媒体融合时间紧、任务重,如何在县级媒体融合发展大潮中站稳立足,县级媒体融合过程中会遇到哪些困难,能够从哪些角度加以改进,这些都是县级媒体融合发展中亟待解决的问题。在这场融合大潮中,吴江区融媒体中心一直积极探索县级媒体融合的方法和出路。基于此,结合吴江融媒体发展过程,从机构过渡融合、业务内容融合、技术平台融合三个方面分析融合过程中遇到的问题,并提出具体的融合策略,即消除壁垒,加速机构融合;用户至上,形成良性循环;技术更新,加强平台建设。

With the continuous development of network technology and artificial intelligence,the domestic media convergence is constantly evolving.The county-level media convergence has a tight time and heavy task.How to get a firm foothold in the development tide of county-level media convergence,what difficulties will be encountered in the process of county-level media convergence,and what angles can be improved,These are the problems to be solved in the development of county-level media integration.In this tide of integration,Wujiang district financial media center has been actively exploring the methods and outlets of county-level media integration.Combined with the development process of Wujiang financial media,the problems and methods encountered in the process of integration are presented from three aspects:institutional transition integration,business content integration and technology platform integration,It also puts forward the exploration and attempt of integration,that is,to eliminate barriers and accelerate institutional integration;User first,forming a virtuous circle;Update technology and strengthen platform construction.