我国体温枪市场产品定价与功能实现相关性分析

Correlation Analysis of Product Pricing and Function Realization in China’s Forehead Thermometer Market

2020年初新冠疫情席卷全球,作为社区防疫的第一道防线,体温枪得到了最广泛使用。借助淘宝截面数据对我国体温枪市场进行采样,对其市场定价合理性和功能实现之间的相关性进行实证研究,不难发现:企业定价的合理性与体温枪测温精准程度呈显著负向影响,与使用效果满意度和多部位测量呈显著正向影响;销售量和价格分别对企业合理定价的影响与预期保持一致,但不具有统计显著性;受疫情反复的持续影响,我国体温枪市场定价合理性存在一定程度的扭曲,集中表现为提高产品定价合理性是以牺牲产品的测量准确度为代价的,这有助于为我国体温枪市场有效运行提供思考和借鉴。

As the first line of defense against COVID-19 swept the world in February 2020,the forehead thermometer was most widely used.This study collected the cross-sectional data of Taobao,and empirically tested the correlation between the rationality of market pricing and function realization on the forehead thermometer market in China.The full findings were as follows.Firstly,the rationality of pricing has a significant negative impact on the accuracy of temperature measurement,and has a significant positive impact on the satisfaction of using effect and multi-site measurement.Secondly,the influence of sales volume and price on reasonable pricing is consistent with the expectation,but is not statistically significant.Thirdly,due to the continuous impact of the epidemic,the pricing rationality of the forehead thermometer market in China has been distorted to a certain extent.That is to say,to improve the pricing rationality of products is at the cost of the measurement accuracy of products.This research presents great insight into the effective operation of the forehead thermometer market in China.