汉字造型在视觉传达设计中的应用

The Use of Chinese Character Modeling in Visual Communication Design

汉字既是一种独特的文字,又是一种特殊的艺术,汉字具有直接的表意、间接的表意和审美的作用,同时通过图形化、意境化、结构化等多种方式将汉字运用于视觉传达设计中,以此达到汉字“形意合一”的表现。基于此,针对汉字造型在视觉传达设计中的实际应用进行了详细的研究分析,以供相关人员参考。

Chinese characters are not only a unique character,but also a special art.Chinese characters have direct ideographic,indirect ideographic and aesthetic functions.At the same time,they are used in visual communication design through graphic,artistic conception,structural and other ways to achieve the expression of“unity of shape and meaning”of Chinese characters.Based on this,the practical application of Chinese character modeling in visual communication design is studied and analyzed in detail for the reference of relevant personnel.