贵州少数民族文化符号在食品包装设计中的应用

The Application of Guizhou Ethnic Cultural Symbols in Food Packaging Design

本文以贵州少数民族文化符号为研究对象,将其应用到食品包装设计中,并对贵州食品包装设计进行现状分析。深入探讨贵州少数民族文化符号在包装设计中的情感价值、文化价值和审美价值,通过图形解构与重组的方式提炼少数民族文化符号的特点,在图形、色彩、材质等方面进行包装创新设计,实现民族文化符号与现代设计融合,更好地满足人们对食品包装设计的视觉感受和心理需求,使少数民族文化符号在包装设计中以新的方式继续传承和发展,为食品包装设计构建民族品牌化注入新能量。

This paper takes Guizhou ethnic cultural symbols as the research object,applies them to food packaging design,and analyzes the current situation of food packaging design in Guizhou.The emotional value,cultural value and aesthetic value of Guizhou ethnic cultural symbols in packaging design are deeply discussed.The characteristics of ethnic cultural symbols are extracted through graphic deconstruction and reorganization,and innovative packaging design is carried out in graphic,color and material aspects,so as to achieve the integration of ethnic cultural symbols and modern design.To better meeting people's visual feelings and psychological needs for food packaging design,the cultural symbols of ethnic minorities continue to be inherited and developed in a new way in packaging design and inject new energy into the construction of national brand in food packaging design.