融媒体格局下立体宣讲模式构建研究

Research on the Construction of Three-dimensional Publicity Mode under the Pattern of Media Integration

融媒体格局下的立体宣讲创新,有助于推动当代马克思主义的大众化,对增强人民群众的情感认同、推动党的创新理论“飞入寻常百姓家”发挥重要的作用。媒介环境的变化给宣讲工作带来了机遇与挑战,宣讲更需要结合融媒体的传播特点与传播机制,构建立体宣讲模式。融媒体格局下可以依据不同情况构建时空维度的立体宣讲、现实与虚拟交互式立体宣讲、团队交互立体宣讲等。融媒体格局下进行立体宣讲模式的构建具有重要的理论与现实意义。

The three-dimensional publicity innovation under the pattern of media integration is helpful to popularize the contemporary Marxism,and plays an important role in enhancing the emotional identity of the people and promoting the Party’s innovative theory to“fly into ordinary people’s homes”.The change of the media environment has brought opportunities and challenges to the publicity work.It is more necessary to combine the communication characteristics and mechanism of integrated media to build a three-dimensional publicity model.In the context of media integration,three-dimensional presentations of spatio-temporal dimensions,realistic and virtual interactive presentations,and team interactive presentations can be constructed according to different situations.It is of great theoretical and practical significance to construct a three-dimensional publicity mode under the pattern of media integration.