秉节持重,问诸水滨?创业者底线心态对创业团队社会责任的影响研究

Influence of Entrepreneurs’ Bottom-line Mentality on the Social Responsibility of Entrepreneurial Teams

底线心态是指为确保底线结果而忽略竞争优先事项的一维思维。文章在创业环境下考察了底线心态,基于角色理论以及个人特征影响信息可及性的观点,分析了创业者道德意识在创业者底线心态与创业团队承担的社会责任间的中介效应,并进一步探讨了道德认同的调节效应。基于212名创业者样本数据进行实证检验,结果表明:创业者底线心态会通过创业者道德意识间接影响创业团队社会责任,创业者道德认同负向调节这一间接效应。文章通过关注创业团队社会责任的个人层面影响因素,即底线心态,深化和拓展了创业团队社会责任微观基础的理论研究。

Bottom line mentality refers to one-dimensional thinking that ignores competitive priorities to ensure bottom line results. This study examines bottom-line mentality in an entrepreneurial environment. Based on the role theory and the view that personal characteristics influence accessibility of information,it analyzes the mediation effect of moral awareness on the relationship between entrepreneurs’ bottom-line mentality and the social responsibility of entrepreneurial teams,and further explores the moderated mediation effect of moral identity. Based on the paired questionnaire survey of 212 entrepreneurs,it makes an empirical analysis. The results show that entrepreneurs’ bottom-line mentality indirectly affects the social responsibility of entrepreneurial teams through entrepreneurs’ moral awareness,while moral identity negatively moderates the mediation effect. It focuses on the individual-level antecedents of the social responsibility of entrepreneurial teams,which promotes the theoretical research of Micro foundations of CSR.