反哺旅游:内涵解析、价值梳理与实践逻辑

Back-feeding tourism:connotation analysis,value carding and practical logic

“乌鸦反哺”式的感恩表达在中华文化和中华民族中具有积极且深厚的历史价值和现实意义,推动反哺旅游发展对反哺双方感恩情感升华具有积极作用。研究发现:第一,反哺旅游是反哺情感在旅游领域里的较好体现,是反哺双方基于“帮助─反向帮助”框架建立起来的感恩情感而实施旅游发展的基本表现。第二,反哺旅游以感恩情感为逻辑起点,以提供旅游接待为基本方式,使反哺方把感恩情感和旅游需求变成旅游行为,使被反哺方在平等的旅游服务中实现了旅游收益;双方在持续的感恩与感动中不仅形成更为亲密的情感联系,也使“帮助”“反哺”的价值和意义更为丰满。第三,反哺旅游具有形式与方式上的较大扩展性。

The expression of gratitude in the form of“crow-back-feeding”has a positive and profound historical value and actual significance in Chinese culture and Chinese Nation.To promote the development of back-feeding tourism has a positive role on the sublimation of gratitude emotion of both sides.The research finds that:first,back-feeding tourism is a good embodiment of feedback emotion in the field of tourism.It is also the basic performance of both sides to implement the tourism development based on the gratitude emotion established in the framework of“help-reverse help”.Second,with gratitude as the logical starting point and tourism reception as the basic way,back-feeding tourism enables the back-feeder to turn their gratitude and tourism needs into tourism behaviors,and the nurtured party to achieve tourism benefits in equal tourism services.In the process of continuous gratitude and moving,both sides not only form closer emotional ties,but also enrich the value and significance of“help”and“feedback”.Third,back-feeding tourism has great expansibility in form and mode.