红色旅游地文化氛围生产与旅游者价值观内化关系研究

A Research on the Relationship Between the Formation of Cultural Atmosphere in Red Tourism Destinations and the Internalization of Tourists'Core Values

红色旅游作为国家和地区在精神层面的指导工具,对于形塑旅游者社会主义核心价值观、爱国主义文化传承和精神文明建设均有重要意义。采用实证分析和质性研究相结合的“混合方法”,运用符号学理论搭建起“红色旅游地文化氛围生产-旅游者记忆与情感-价值观内化”的理论分析框架。研究表明,借助红色旅游物质文化符号和精神文化符号,红色旅游文化氛围生产正向影响旅游者情感和记忆,进而将红色文化价值观嵌入现代旅游者精神,正向影响价值观内化。最后对红色旅游文化氛围生产提出建议,为红色旅游的理论发展和开发实践提供参考和启示。

Red tourism,as a spiritual guidance tool for countries and regions,is of great significance in shaping tourists’ socialist core values,as well as for the inheritance of patriotic culture and the construction of spiritual civilization. This paper adopts the "mixed method" of empirical analysis and qualitative research,and uses semiotic theory to build a theoretical framework of "cultural atmosphere formation in red tourism destination-tourists’ memory and emotion-internalization of values". The research shows that with the help of the material and spiritual cultural symbols of red tourism,the formation of tourism cultural atmosphere has a positive impact on tourists’ emotion and memory,and then the red cultural value is embedded in the spirit of modern tourists,which positively affects the internalization of core values. Finally,this paper puts forward some suggestions on the formation of red tourism cultural atmosphere,which can provide reference and enlightenment for the theoretical and practical development.