艺术创意设计促进粤港澳大湾区城乡融合发展的研究

Research on the Promotion of Urban-rural Integration Development in Guangdong-Hong Kong-Macao Greater Bay Area by Artistic Creative Design

《广东省推进粤港澳大湾区建设三年行动计划(2018—2020年)》中首要内容就是要“优化提升空间发展格局”,其主要任务就是促进城乡区域融合发展。艺术创意设计是文化创意产业,它是中国经济的新兴产业,是中国经济的经济增长点,能帮助产业升级、促进就业,也能推动中国乡村振兴的发展。为此,文章就艺术创意设计促进粤港澳大湾区城乡融合发展展开研究,提出艺术创意设计产业可以促进开发城乡的经济价值,特别是新产品和农产品的营销价值;艺术创意设计产业可以促进开发和建设城乡文化旅游事业;艺术创意设计产业还可以促进城乡数字经济发展。

The primary content of Guangdong’s Three-year Action Plan for Promoting the Construction of Guangdong-Hong Kong-Macao Greater Bay Area( 2018-2020)is "to optimize and upgrade the spatial development pattern",and its main task is to promote the integrated development of urban and rural areas. Artistic creative design is a cultural and creative industry. It is an emerging industry in China’s economy and an economic growth point of China’s economy.It can help industrial upgrading, promote employment, and promote the development of rural revitalization in China. To this end, this paper conducts research on the promotion of urban-rural integration development in Guangdong-Hong Kong-Macao Greater Bay Area by artistic creative design,and puts forward that the artistic creative design industry can promote the development of urban and rural economic value, especially the marketing value of new products and agricultural products. Artistic creative design industry can promote the development and construction of urban and rural cultural tourism. It can also promote the development of urban and rural digital economy.