文化消费视域下民族化虚拟形象设计创造与消费体验研究

Research on the Design and Creation of National Virtual Image and Consumption Experience from the Perspective of Cultural Consumption

当下,伴随着数字经济的飞跃发展,消费者对于元宇宙和数字藏品的热情愈发强烈。笔者认为,在数字经济背景下,发展具有民族化特色的虚拟形象设计是很有必要的,创新设计思路及消费者体验行为,为大众打造完善的数字经济体验。本文结合数字经济背景,从艺术设计和传播与消费体验角度对虚拟形象设计进行了分析与思考。

Nowadays,with the rapid development of digital economy,consumers are increasingly enthusiastic about the metaverse and digital collections.The author believes that under the background of digital economy,it is necessary to develop the virtual image design with national characteristics,innovate the design ideas and consumer experience behavior,and create a perfect digital economy experience for the public.Based on the background of digital economy,this paper analyzes and thinks about the design of virtual image from the perspectives of art design,communication and consumption experience.