中国共产党形象国际传播研究的学术演进与未来向度

Developments and Future Directions of Researches on the International Communication of CPC’s Image

“中国共产党形象的国际传播研究”在理论上做出了一定贡献,并具有实践应用价值,也存在分歧和研究盲点。本文梳理解析当前政党形象传播、中国共产党形象国际传播概念、时代背景、传播效果等内容的研究,发现当前研究呈现出多截面分析,少历时比较;多国内形象传播研究,少国际形象传播研究;多形象传播单要素分析,少形象传播系统性讨论;多形象传播的话语性信息研究,少形象传播的施政性信息研究等特征。其未来学术研究拓展路径在于:一是从概念、背景、历史等角度提升中国共产党形象国际传播的理论化水平,二是从党的活动、基层党组织和普通党员等角度拓展中国共产党形象国际传播主体的研究,三是将中国共产党形象的研究置于国际政治权力格局中,并建立完善的受众研究和评估体系,四是深化中国共产党形象认同的相关研究,从形象传播的目标入手来提升传播实效。

The current researches on the international communication of CPC’s image have made some theoretical and practical contributions,while accompanied by some disagreements and blind spots.This paper studied the current researches on party’s image communication,the international communication concept of CPC’s image,background,communication effects and other contents,finds these researches present the following characteristics:more multi-section analysis and less duration comparison,more domestic image communication research and less international related research,more single factor analysis and less systematic discussion,more discourse information research and less administrative research.The future direction of the international communication of CPC’s image lies in:firstly,improve the theoretical level from the aspects of concept,background,history;secondly,from the perspective of Party activities,grassroots Party organizations and ordinary Party members to expand the study of the international communication subject of the CPC’s image;thirdly,place the study in the international political power pattern and perfect the assorted audience research and evaluation system;fourthly,deepen the study from the goal of image communication:the image identity to improve the effectiveness of communication.