霍夫斯泰德文化维度视域下媒介信任归因的差异探析:基于对欧洲24国资料的考察

An analysis of the national differences in the cultural attribution of media trust:A study of 24 European countries based on Hofstede’s cultural dimension

媒介信任的影响因素是国内外学者长期关注的话题,但对于文化作为其影响因素的研究付之阙如。拟丰富该研究领域,本文以欧洲的24个国家为研究对象,基于霍夫斯泰德文化维度的研究框架,采用了定性比较分析(QCA)这一研究方法,探究文化因素对一国社会媒介信任的影响,并深入探寻何种文化维度或何种文化维度组合能够与一国媒介信任高低产生因果关联。研究结果显示,“个人主义”能够独立促成社会高媒介信任,但没有某一文化维度能独立促成低媒介信任。研究得到了引致高媒介信任的三个组合方案和引致低媒介信任的四个组合方案,拓宽了媒介信任的研究视角,为现有研究提供了新的实证结果。

The factors that impact media trust are a long-standing topic of scholarly interest both domestically and overseas,but there is a dearth of research on culture as an influencing factor.To fill the research gap,this paper,based on Hofstede’s cultural dimension framework,adopts qualitative comparative analysis(QCA)to explore which cultural dimension or a combination of cultural dimensions might have a causal relationship with media trust in a country.The results show that“individualism”as a cultural dimension can independently promote high media trust,but no single cultural dimension can independently promote low media trust.Another finding of this study is that a combination of three cultural dimensions has a correlation with high media trust and four cultural dimensional combination schemes with low media trust.The results provide new empirical data and expand the perspective in media trust research.