新媒体时代高校继续教育的信息传播与服务模式路径探索——以苏州大学继续教育新媒体矩阵为例

Information Dissemination and Service Mode of Continuing Education in the New Media Era——Taking the New Media Matrix of Continuing Education of Soochow University as an Example

新媒体时代,高校继续教育办学部门已逐步入局新媒体平台并将其作为继续教育办学方式与宣传推广的延伸渠道。本文通过公开信息调研和问卷调查的方式,对新媒体时代高校继续教育的信息传播与服务模式进行了总结,并剖析在现实运用中存在的主要问题,从而提出一些解决问题的方案,为继续教育的宣传途径和方向提供有益借鉴。

In the era of new media, the School Running Department of Continuing Education in colleges and universities has gradually turned to the new media platform and regarded it as an extending channel for school running mode and publicity and promotion of continuing education. By means of public information investigation and questionnaire survey, this paper summarizes the information dissemination and service mode of continuing education in colleges and universities in the new media era, as well as analyzes its main problems existing in practical application, so as to put forward corresponding solutions and provide useful references for the publicity methods and direction of continuing education.