新媒体时代下高校红色文化与思想政治教育的融合路径探析

On the Integration Path of Red Culture and Ideological and Political Education in Colleges and Universities in the New Media Era

红色文化是我国党在长期革命中总结出来的优秀革命传统,在新时代下焕发着新的光彩。而红色文化自身具备的教育功能,成为思政育人的主要内容,在加强大学生理想信念教育、增强学生社会使命感和责任感等方面发挥着不可或缺的作用。为此,本文立足媒体时代背景下,分析红色文化在思政教育工作中应用面临的机遇和挑战,并提出借助新的媒体技术促进红色文化传播的对策,为二者的融合提供参考,以期形成教育合力,完成对学生思想的教化和指导。

Red culture is an excellent revolutionary tradition summarized by our Party in the long-term revolution, glowing with new brilliance in the new era. The educational function of red culture itself has become the main content of ideological and political education, and plays an indispensable role in influencing and guiding students. Therefore, based on the background of the media era, this paper analyzes the opportunities and challenges faced by the application of red culture in ideological and political education, and puts forward the countermeasures to promote the dissemination of red culture with the help of new media technology, so as to provide reference for the integration of the two, in order to form an educational joint force and complete the education and guidance of students’ thought.