自媒体快速发展对于高校学生思政教育的影响

The Influence of the Rapid Development of We Media on the Ideological and Political Education for College Students

自媒体开放性与灵活性特征,是影响高校学生思政教育成效的重要因素。为此,高校需在自媒体快速发展的过程中,理性与客观的进行影响力分析,即从积极影响与消极影响两个方面着手,以此为依据在学生思政教育中提出新的举措,即形成契合自媒体环境的思政教育观念、理性认知自媒体在学生思政教育中的作用、思政教育紧密对接自媒体发展、自媒体需成为传输与反馈信息的重要工具。

The openness and flexibility of we media are important factors that affect the effectiveness of ideological and political education for college students. Therefore, colleges and universities need to conduct rational and objective influence analysis in the process of the rapid development of we media, that is, from the two aspects of positive impact and negative impact. And based on this, it puts forward new measures in students’ ideological and political education, that is, to form the concept of ideological and political education that conforms to the environment of we media, rationally recognize the role of we media in students’ ideological and political education. Ideological and political education is closely connected with the development of we media, which become important tools for transmitting and feedback information.