高校党建品牌创建的理路探究

The Research on the Rational Way of Brand Establishment of Party Construction in Colleges and Universities

创建党建品牌是高校提升党建工作水平、创新党建发展模式的重要途径。分析发现当前高校党建品牌建设存在品牌意识尚显淡薄、品牌机制尚不完善、品牌效应尚需扩大、品牌内涵尚待深化等现实困境,应从四个方面加强高校党建品牌的培育和创建:加强顶层设计,实现科学性;做好品牌塑造,突出标识性;抓实过程培育,提升价值性;注重宣传推广,强化持久性。

The construction of Party building brand is an important way to improve the level of party building and innovate the development mode of party building in colleges and universities.The analysis found that the current Party building brand construction in colleges and universities has some practical difficulties,such as weak brand awareness,imperfect brand mechanism,expanded brand effect and deepened brand connotation.Universities should strengthen top-level design and realize scientific nature,build brand well,highlight the identity,grasp the process of cultivation,enhance the value,and strengthen the cultivation and creation of party building brand in colleges and universities from four aspects of publicity and promotion and persistence.