基于老年用户体验的移动端购物APP设计优化研究

Optimization of Mobile Shopping APP Design Based on Senior User Experience

智能手机的普及化和通用设计对社会服务改造的影响,推动了老年人使用购物APP的发展趋势。首先考察了老年用户的生理和心理特征,归纳梳理了用户体验的理论定义,即从交互体验、情感体验、使用价值3个方面对老年人的用户体验进行考察。其次使用问卷调查和深度访谈的研究方法对老年人进行用户体验研究,并构建了用户画像和用户体验地图。最后提出了提高界面可理解性、提供人性化设计、加强自身品牌化设计优化等设计策略。相关研究成果将有助于完善老年人的用户体验理论建设和改善相应的应用设计优化。

The popularization of smartphones and the impact of the universal design trend on the optimization of social services have driven the development trend of using shopping apps for the elderly.The physiological and psychological characteristics of elderly users are firstly examined,and the theoretical definition of user experience theory is summarized,i.e.the user experience of the elderly is examined in three aspects:interaction experience,emotional experience and use value.This is followed by a user experience study of the elderly using questionnaires and in-depth interviews,and the user portrait and user experience map are constructed.The design strategies of improving interface understandability,providing humanized design and strengthening the optimization of brand design are put forward.The research results will help to improve the theoretical construction of user experience for the elderly and improve the corresponding application design optimization.