摘要
随着移动支付技术的发展,网络直播带货带来的巨大利润使商家、明星、网红相继涌入直播带货平台。然而,随着直播市场规模的不断扩大,直播带货行业也面临着一些问题。因此,本文针对网络直播带货平台,分析直播带货的特点,并提出直播带货在发展中面临的主要问题,给出相应对策:严把产品质量关;健全完善监督体系、实行技术优化、提高从业门槛,期望为网络直播行业的良性可持续发展提供一些建议。
With the development of mobile payment technology,the huge profi ts brought by network live-streaming e-commerce have made merchants,celebrities and network celebrities swarm into live-streaming platforms.However,with the constant expansion of the live-streaming markets,the live-streaming e-commerce industry also faces some problems.Therefore,based on the network live-streaming e-commerce platforms,this paper analyzes the characteristics of livestreaming and presents the main problems faced by live-streaming in the development of live-streaming platforms,and gives corresponding countermeasures,including strict quality control of products,sound and perfect supervision systems,technical optimization,and improvement of the threshold of practice,hoping to provide some suggestions for the benign and sustainable development of the network live-streaming industry.
作者
姜丹丹
陈冉
JIANG Dandan;CHEN Ran(School of Economics and Management,West Anhui University Lu’an,Anhui 237012)
出处
《中国商论》
2022年第19期27-29,共3页
China Journal of Commerce
基金
皖西学院校级智慧课堂(wxxy2019024)
安徽省重大教学研究项目(2020jyxm2160)
安徽省省级质量工程项目新文科、新医科研究与改革实践项目“基于新文科背景下市场营销专业‘分层+分类+分模块’教育体系构建”(2020wyxm188)
安徽省教学研究项目“电子商务专业学生自主学习激励机制研究”(2020jyxm2154)
安徽高校人文社会科学研究重点项目(SK2021A0531)
皖西学院2022年度校级科研项目社科青年项目“基于卡诺模型的外卖平台客户满意度分析”(WXSK202242)。
关键词
直播带货
平台
特点
问题
发展对策
live-streaming e-commerce
platforms
characteristics
problems
development countermeasures
