大学生5G消费意愿结构研究

Research on the Structure of College Students’Willingness of 5G Consumption

本文以问卷的方式调查了以北京市为代表的大学生使用5G浏览内容的情况,对企业制定与5G相关业务的营销策略有重大的意义。本文对问卷数据进行分析,结果显示大学生对5G的了解程度、兴趣及对社会热点、热词的关注情况具有相关性,影响大学生使用5G浏览的内容。基于此,本文提出相关建议,期望帮助企业更好地制定相关营销策略。

This paper investigates the use of 5G to browse websites by college students,represented by Beijing,utilizing questionnaires,which has signifi cant implications for companies to develop marketing strategies for 5G-related services.In this paper,by the analysis of the questionnaire data,the results show that there is a correlation between the degree of college students’knowledge about 5G,their interest in and their attention to social hotspots and buzzwords,which aff ect what college students look through by 5G.Based on this,relevant suggestions are made to help companies better develop relevant marketing strategies.