从“刻板印象”到“文化形塑”:批评话语分析视角下河南省海外形象提升研究

FROM “STEREOTYPE” TO “CULTURAL SHAPING”:A STUDY ON THE OVERSEAS IMAGE IMPROVEMENT OF HENAN PROVINCE FROM THE PERSPECTIVE OF CRITICAL DISCOURSE ANALYSIS

以河南省海外形象传播中的话语偏见为研究对象,以费尔克拉夫批评话语分析的三维模型为理论分析框架,构建2010-2020年河南省的国外新闻报道语料库,开展实证研究。借鉴系统功能语言学、语言偏见及文化研究领域相关研究成果,遵循文本分析-话语实践-社会实践的研究逻辑,对河南省海外形象传播中的话语偏见进行系统分析与阐释。探讨话语偏见的产生、传播和接受机制,寻找“反话语”策略来矫正和消除话语偏见。

This study takes the discourse bias in the communication of Henan’s overseas image as the research object and the three-dimensional model of Fairclough’s critical discourse analysis as the theoretical analysis framework,and constructs the corpus of Henan’s foreign news reports from 2010 to 2020 to carry out empirical research.Based on the research results of systemic functional linguistics,language bias and cultural studies,and following the research logic of text analysis-discourse practice-social practice,this paper systematically analyzes and explains the discourse bias in Henan’s overseas image communication in order to explore the generation,transmission and acceptance mechanism of discourse bias,and to find“anti-discourse”strategies to eliminate discourse bias.