我国体育消费结构升级研究

Research on the Improving Sports Consumption Structure in China

体育消费结构升级作为体育产业发展的一项重要指标,不仅代表着体育产业发展水平,更反映我国整体经济发展水平。研究发现,我国体育产业升级过程中面临一定的瓶颈,包括:体育消费结构带有明显的年龄分化、城乡差异、我国体育消费结构受经济水平发展制约等,提出了促进我国体育消费结构升级应采取的一些措施。

As an important indicator of the development of sports industry, the improving sports consumption structure not only represents the development of the sports industry, but also reflects the overall economic development of our country. The study found that sports industry in China is facing certain bottlenecks in the improving process, which include that the sports consumption structure has obvious age differentiation and urban and rural differences, and sports consumption structure in China is restricted by the development of economic, etc.. Some measures are proposed to promote the improving sports consumption structure in China.