图文拟人化设计对大学生多媒体学习成绩、情绪和心理感知的影响

Effects of graphic anthropomorphic design on college students’ multimedia academic performance, emotion, and psychological perception

目的 探讨大学生学习图文拟人化设计的多媒体学习材料时学习成绩、心理感知、情绪状态的变化。方法 采用改编自漫画的多媒体学习材料,入选60名大学生,进行2(图片类型)×2(文字类型)两因素的被试间设计,被试完成先验知识问卷、情绪测量问卷、学习成绩测验、内部动机问卷、认知负荷自评量表。结果 拟人化图片迁移成绩显著高于非拟人化图片;拟人化图片能显著降低被试的感知难度,拟人化文字能显著提高被试的内部动机;图文拟人化设计显著减少被试学习后积极情绪的下降。结论 多媒体学习材料的图文拟人化设计对大学生学习成绩、情绪和心理感知有积极影响。

Objective To explore changes of academic achievement, psychological perception and emotional state of college students in learning multimedia materials of graphic anthropomorphic design. Methods Multimedia learning materials adapted from comics were used. A total of 60 college students conducted 2(picture type) × 2(text type) two factors inter subject design. The subjects completed a priori knowledge questionnaire, emotion measurement questionnaire, academic achievement test, internal motivation questionnaire, and cognitive load self-assessment scale. Results The transfer performance of anthropomorphic pictures was significantly higher than that of non-anthropomorphic pictures. Anthropomorphic pictures significantly reduced the perceptual difficulty of the subjects, and anthropomorphic words significantly improved the internal motivation of the subjects. Graphic anthropomorphic design significantly reduced the decline of the subjects’ positive emotion after learning. Conclusion The graphic anthropomorphic design of multimedia learning materials has a positive impact on college students’ academic performance, emotion, and psychological perception.