直播带货助推乡村振兴战略的路径研究

Research on the Path of Live Streaming to Promote Rural Revitalization Strategy

随着网络直播经济的崛起,直播带货对传统的销售方式变革产生重大影响,随着直播带货模式不断成熟,新的产品营销模式为农村振兴特色农产品提供了全新媒介。文章基于直播带货的视角,在全面了解直播带货重要作用及面临挑战的基础上,探究乡村振兴战略的发展新路径,进而提出推动直播带货在乡村振兴中发挥重要作用的对策,形成以直播带货流量驱动下的乡村发展新业态。

The popularization of mobile Internet has brought new development impetus to rural revitalization.The implementation of the rural revitalization strategy can rely on the advantages of mobile Internet to explore a development model that integrates webcasting and rural revitalization under the new situation.With the rise of the online live streaming economy,live streaming marketing has had a significant impact on the transformation of traditional sales methods.As the live streaming marketing model continues to mature,the new product marketing model provides a new medium for rural revitalization of characteristic agricultural products.Based on the perspective of live-streaming goods,on the basis of a comprehensive understanding of the important role and challenges of live-streaming goods,the paper explores the new development path of rural revitalization strategy,and then proposes countermeasures to promote the important role of live-streaming goods in rural revitalization.