基于用户感知的健身APP持续使用因素研究

Factors of Continuous Use of Fitness APP Based on User Perception

目的在全民健身的大背景下,研究影响用户持续使用健身移动软件的主要因素,探究APP的设计方法,优化用户使用流程。方法从设计的角度出发,发放问卷302份,利用结构方程模型的方法,从感知娱乐性、感知易用性、感知有用性、感知价值(感知质量/表现价值)、满意度五个方面,分析其与持续使用的内在关联并构建相关理论模型。结果根据路径研究发现:用户的价值感知和满意程度是主要影响用户持续使用APP的因素,感知价值也是用户满意程度的主要衡量指标。同时,软件的实用性和趣味性是用户进行感知判断的主要考虑因素,并且用户对软件易用、趣味和实用程度的感知会相互影响。结论健身软件在界面设计、内容呈现、互动设置等方面应保证实用、有趣、易用。

Under the background of national fitness,we study the main factors that affect users'continuous use of fitness mobile software,explore the design method of APP,and optimize user use process.From the perspective of design,302 questionnaires were distributed to analyze the intrinsic correlation among perceived entertainment,perceived ease of use,perceived usefulness,perceived value(perceived quality/performance value)and satisfaction in five areas and construct a relevant theoretical model using a structural equation modeling approach.According to the path study,it is found that the value perception and satisfaction of users are the main factors that affect users'continuous use of app,and the perceived value is also the main measure of user satisfaction.At the same time,the usefulness and interest of the software are the main considerations for users to make perception judgment,and users'perception of the ease of use,interest and usefulness of the software will affect each other.Fitness software should be practical,interesting and easy to use in interface design,content presentation and interactive settings.