疫情时期“双一流”高校图书馆微信公众号信息推送研究

Research on "Double First-Class" University Library WeChat Public Account Information Push During the Epidemic Period

本研究以疫情期间我国42所“双一流”高校图书馆微信公众号为研究对象,利用Python爬虫收集平台中推送信息、群体微信公众号传播力指标、微信公众平台传播指标、微信公众号单篇推文传播力指标,对“双一流”高校图书馆微信公众号信息传播开展计量;并通过借鉴专家论文,开展微信公众号信息推送分类工作,计算主题信息推送服务能力,提出建议并指出研究局限性。

This study takes the WeChat official account of 42 university libraries in China during the epidemic period as the research object, and uses Python crawler to collect information from the platform the group WeChat official account communication power index, WeChat public platform communication index, WeChat official account single tweet communication power index. This paper measures the "Double First-Class" WeChat official account information communication of university libraries, and carries out the WeChat official account information push classification work by referring to expert papers, calculates the subject information push service ability, puts forward suggestions, and points out the research limitations.