乡村产业振兴视域下茶叶包装设计研究--以德清莫干黄芽为例

Study on tea packaging design from the perspective of rural industry revitalization--Taking Deqing Mogan Yellow Tea as an example

研究立足乡村地域特色,践行“绿水青山就是金山银山”理念。以莫干黄芽为例对于地域性茶产业进行发掘与再设计,丰富茶文化表现形式并提高茶品牌的传播力。文章从区域性茶产业与乡村产业振兴关系概述、莫干黄芽茶包装设计现状、创意设计在茶包装中功能提升作用等关系进行阐述,并以设计实践进行展示解析。

The research is based on the concept of"green mountains and lucid waters are indeed mountains of gold and silver".Packing of Mogan yellow tea was taken as an example to explore and redesign the regional tea industry,enrich the expression forms of tea culture and improve the communication power of tea brands.This paper expounds the relationship of regional tea industry to rural industry revitalization.The current situation of Mogan yellow tea packaging design,and the function promotion of creative design in tea packaging in design practice were elaborated.