湛江年例中神话人物的插画设计转化研究

On the Illustration Design Transformation of Mythical Characters in Zhanjiang Nianli

湛江年例是粤西地区代表性民俗活动之一,年例中有多种非物质文化遗产的民间艺术形式。通过挖掘年例文化中的神话传说,将年例文化基因与现代流行文化形态相融合,对年例中的民间风俗与神话人物进行现代设计转化。利用卡通造型的插画表现形式,与文创产品的承载运用,赋予年例中的神话人物切合时代的文化内涵与艺术表现。将年例中的神话人物转化为具有现代媒体特征的艺术形式,既体现了中华传统文化的有益思想与艺术价值,又实现了传统文化的现代创新与转化。

Zhanjiang Nianli is one of the representative folk activities in western Guangdong. There are many forms of folk art of intangible cultural heritage in Nianli. By excavating the myths and legends in Nianli culture, the Nianli cultural gene is integrated with the modern popular cultural form, and the modern transformation design of folk customs and mythical characters in Nianli is carried out. The use of cartoon shape illustration form, and the bearing of cultural and creative products, give Nianli mythical characters in line with the cultural connotation and artistic expression of the times. The transformation of the mythical characters in Nianli into the art form with the characteristics of modern media reflects the beneficial thoughts, artistic value, and characteristics of the times of traditional Chinese culture, and realizes the innovation and modern transformation of traditional culture.