“互联网+”环境下湛江非遗文化的传承与再创造研究

On the Inheritance and Re-creation of Zhanjiang Intangible Cultural Heritage Culture under the "Internet Plus" Context

湛江非遗资源丰富、数量庞杂,但由于地理位置较偏僻,故而缺乏关注度。随着互联网时代的到来和城镇化改造进程的加快,湛江非遗的发展也受到了巨大冲击,生存状况不容乐观,急需谋求新的非遗发展之路。以湛江非遗为例,分析湛江非遗文化的特色和传承发展的意义,并借助“互联网+”的形式,创新湛江地区非遗文化发展的途径与方法,为后续湛江非遗文化品牌的打造提供借鉴和参考。

Zhanjiang is rich in intangible cultural heritage resources, the number complex, but due to its remote geographical location, so the lack of attention. With the advent of the Internet era and the acceleration of urbanization, the development of intangible cultural heritage in Zhanjiang has also been greatly impacted, the living conditions are not optimistic, and it is urgent to seek a new road for the development of intangible cultural heritage. Taking Zhanjiang’s intangible cultural heritage as an example, this paper analyzes the characteristics of Zhanjiang’s intangible cultural heritage and the significance of its inheritance and development, and with the help of the form of "Internet plus", it innovates the ways and methods of the development of intangible cultural heritage in Zhanjiang, and provides a reference for the subsequent construction of the Zhanjiang intangible cultural heritage cultural brand.