摘要
为探究目的地形象和游客满意度在旅游涉入度与重游意愿间的影响,该研究以新疆入境旅游者为研究对象,从实证角度应用结构方程模型,将目的地形象与游客满意度作为中介变量,旅游体验作为调节变量,研究了旅游涉入度与重游意愿之间的相互作用机理.结果表明:1)旅游涉入度对目的地形象、游客满意度存在积极影响,而旅游涉入度与重游意愿之间并无直接关系;2)目的地形象与游客满意度在旅游涉入度与重游意愿之间具有完全中介作用;3)旅游体验在旅游涉入度与游客满意度、重游意愿之间具有调节作用.基于上述结果,提出相关建议,以便为新疆旅游目的地管理提供理论依据和决策参考.
In order to explore the influence of destination image and tourist satisfaction on tourism involvement and revisit intention,Xinjiang inbound tourists are taken as the research object.The structural equation model is applied from the empirical angle,takeing destination image and tourist satisfaction as the intermediary variable,and tourism experience as the moderating variable.The interaction mechanism between tourism involvement and revisit intention is studed.The results are shown as follows.1)Tourism involvement has a positive impact on destination image and tourists satisfaction,but there is no direct relationship between tourism involvement and revisit intention.2)Destination image and tourists satisfaction have a full mediating effect between tourism involvement and revisit intention.3)Tourism experience has a moderating effect between tourism involvement and tourists satisfaction and revisit intention.Based on this,relevant suggestions are put forward in order to provide theoretical basis and decision-making reference for Xinjiang tourism destination management.
作者
李东
王玉清
由亚男
陈玥彤
LI Dong;WANG Yuqing;YOU Yanan;CHEN Yuetong(College of Tourism,Xinjiang University of Finance&Economics,Urumqi 830012,China)
出处
《华中师范大学学报(自然科学版)》
CAS
CSCD
北大核心
2022年第5期871-881,共11页
Journal of Central China Normal University:Natural Sciences
基金
新疆维吾尔自治区自然科学基金项目(2020D01A37)
新疆维吾尔自治区高校研究项目(XJEDU2020SY017).
关键词
旅游涉入度
目的地形象
游客满意度
重游意愿
旅游体验
tourism involvement
destination image
tourist satisfaction
willingness to revisit
tourist experience