基于百度指数的烟台市海洋旅游景区网络关注度研究

Network Attention of Marine Tourist Attractions Based on Baidu Index in Yantai City

基于百度搜索引擎提供的百度指数功能,通过关键词搜索获取2016—2020年烟台市海洋旅游景区的网络关注度数据,对海洋旅游景区网络关注度的特征展开分析。结果表明:1)烟台市海洋旅游景区网络关注度差异较大,知名度越高的景区网络关注度越高,反之则低,年际变化较为稳定;2)烟台市海洋旅游景区网络关注度季节变化明显,呈现单峰变化,旺季网络关注度高,淡季网络关注度低;3)烟台市海洋旅游景区网络关注度与经济发展状况、人口结构特征和地理距离有着密切关系,其中经济发展状况、人口结构特征与海洋旅游景区网络关注度呈现正相关,地理距离与海洋旅游景区网络关注度呈现负相关。

Based on the index function provided by the Baidu search engine,the network attention data of the marine tourist attractions from 2016 to 2020 was obtained through keyword search in Yantai City,and the characteristics of the network attention of the marine tourist attractions were analyzed.The results are as follows:1)The network attention of marine tourist attractions has a large difference in Yantai City,the high-profile scenic spots have higher network attention and vice versa,and the inter-annual changes are relatively stable;2)The network attention degree of marine tourist attractions in Yantai City has obvious seasonal changes with a unimodal pattern,the network attention degree of marine tourist attractions is high in the peak season,and the network attention degree is low in the off-season;3)The network attention of marine tourist attractions is closely related to economic development,population structure characteristics and geographical distance,among them economic development,population structure characteristics and network attention of marine tourist attractions are positively correlated with network attention of marine tourist attractions,but geographical distance negatively correlated.