品牌建设视角下医院导视系统的思考

Reflections on Hospital Guide System from the Perspective of Brand Building

医院导视系统是医院形象的重要组成部分,体现医院内在素质。医院导视系统强调以患者为中心,在信息指示功能的基础上,合理引导患者到达目标区域,方便患者快速顺利完成就医流程。导视系统作为医疗环境中的重要一环,对建立医院良好品牌形象起到不可忽视的作用。通过对北京协和医院转化医学综合楼导视系统的实践过程进行分析,结合文献研究,探讨如何为医院品牌建设提供良好视觉化传播支持当前形势下应通过明确管理部门职责、跨学科思维推进系统设计、从建筑整体把握源头、充分挖掘特色元素和注重导视指引内在逻辑等方面建设医院导视系统,对于提升医院品牌具有重要的意义。

The hospital guide system is an important part of the hospital image,which reflects the internal quality of the hospital.The hospital guide system emphasizes the patient-centered,based on the information indication function,reasonably guides the patient to the target area,so that the patient can quickly and smoothly complete the medical treatment process.As an important part of the medical environment,the guide system plays an important role in establishing a good brand image of the hospital.Through the analysis of the practice process of the guide system of the translational medicine comprehensive building of Peking Union Medical College Hospital,combined with the literature research.Discuss how to provide good visual communication support for hospital brand building.Under the current situation,the hospital should be built by clarifying the responsibilities of the management department,promoting the system design with interdisciplinary thinking,grasping the source from the whole building,fully excavating the characteristic elements,and paying attention to the inner logic of the guide system.It is of great significance to enhance the hospital brand.