大连金石滩生命奥秘博物馆文创产品开发策略研究

Research on cultural and creative product development strategy of Dalian Jinshitan Life Mystery Museum

如今随着经济社会的发展,人民物质生活水平的提升以及精神文化需求的升华,旅游者不再只关注景区的风景,而是更加关注隐藏其中的人文气息和文化底蕴,所以,对一些旅游景区的商品文化要求愈来愈高。文创产品是融合了多元文化的创意产品,以特色旅游商品作为其载体,将旅游同文创产品相融合,能将城市或地域特色文化快速输出和向大众普及。文章针对大连生命奥秘博物馆文创产品在文旅融合背景下的发展现状进行研究和分析,并提出相关解决对策。

Nowadays,with the development of economy and society,people’s material living standard is improved,and spiritual and cultural needs are sublimated.The significance for tourists is not only to stay in the scenery of scenic spots,but to pay more attention to the hidden humanistic atmosphere and cultural deposits.Therefore,the commodity culture requirements of some tourist attractions are becoming higher and higher.Cultural and creative products are creative products that integrate multi-culture.Taking characteristic tourism commodity as its carrier,the integration of tourism with cultural and creative products can rapidly export the region’ s characteristic culture and popularize it to the public.This paper studies and analyzes the development status of cultural and creative products of Dalian Life Mystery Museum under the background of cultural and tourism integration,and puts forward relevant solutions,so as to put forward reference suggestions for better development.