文旅融合背景下乐山旅游沉浸式体验研究

Research on immersive experience of Leshan tourism under the background of cultural and tourism integration

沉浸式应用不仅是当前吸引文化旅游领域社会研究的热门话题,更是打开了疫情背景下区域经济发展的新窗口,为以乐山为代表的文化旅游城市可持续融合发展带来了新思路。文旅融合视域下沉浸式体验的探索对解决旅游中提升游客忠诚度、区域优秀文化传承问题意义重大。在旅游项目中融入剧本杀的沉浸式文化设计环节可以有效延长旅游时间,提升文化形象。通过时间、空间、内容三个维度的沉浸式交互,使文旅项目由体验游向深度游转变,加快了文旅产业的融合和升级。

Immersive application is not only a hot topic currently attracting social research in the field of cultural tourism,but also opens a new window for regional economic development in the context of the epidemic,bringing new ideas for the sustainable and integrated development of cultural tourism cities represented by Leshan.The exploration of immersive experience from the perspective of cultural and tourism integration is of great significance for solving the problems of enhancing tourist loyalty and inheriting excellent regional culture in tourism.Incorporating the immersive cultural design link of script killing into the tourism project can effectively prolong the tourism time and enhance the cultural image.Through immersive interaction in the three dimensions of time,space and content,cultural tourism projects have been transformed from experiential tours to in-depth tours,accelerating the integration and upgrading of the cultural tourism industry.