智能外卖柜高校市场营销策略研究

Research on Marketing Strategy of Intelligent Takeout Cabinet in Universities

随着信息化时代的发展,人工智能与物联网相结合,外卖行业发展速度加快,使得人们的生活更加便利。发展增速加快的同时却导致出现脏乱差等一系列问题,国家对外卖问题愈发重视,相关部门出台各项政策,外卖行业必须顺应时代发展潮流,智能外卖柜的使用可以促使这类问题得以改善。本文就如何策划智能外卖柜的营销策略,以使其得到大众消费者喜爱,而进行研究。首先对外卖行业市场现状进行分析,其次从企业的角度对智能外卖柜进行SWOT分析,最后对智能外卖柜的营销策略进行探究。

With the development of the information age,the combination of artificial intelligence and the Internet of Things,the fast development of the takeout industry,making people's life more convenient.The acceleration of development has led to a series of problems,such as dirty,messy and poor.The country is paying more and more attention to foreign sales,and relevant departments have issued various policies.The takeout industry must conform to the development trend of the times,and the use of smart takeout cabinets can improve such problems.In this paper,how to plan the marketing strategy of intelligent takeaway cabinet,so as to make it popular among the public consumers,and research.Firstly,the market status quo of the outsourcing industry is analyzed.Secondly,SWOT analysis is conducted on the smart takeaway cabinet from the perspective of the enterprise.Finally,the marketing strategy of the smart takeaway cabinet is explored.