摘要
本文基于商务语用能力构建的三大要素:运用功能知识的能力、运用社会语言知识的能力和运用非语言知识的能力,旨在通过对网购称呼语的分析,探讨商务语用能力构成要素的应用性和解释力。从536条淘宝客服和顾客的称呼语可以看出,网购双方有机运用了商务语用能力的三种知识,有效体现了商务语用能力的应用性,并证明了其解释力。
Based on the three main elements of business pragmatic competence:competence of using function knowledge,competence of using social language knowledge,competence of using non-verbal knowledge,the present study discusses the applicability and explanatory power of the elements of business pragmatic competence through the address forms in shopping on line.According to 536 address forms in shopping on line from Taobao,it can be found that both sides in shopping on line apply effectively the three kinds of knowledge,the applicability of business pragmatic competence can be represented fully,and its explanatory power can be verified to some extent.
作者
段玲琍
DUAN Lingli(School of Business English,Sichuan International Studies University,Chongqing 400031,China)
出处
《浙江外国语学院学报》
2022年第3期142-148,共7页
Journal of Zhejiang International Studies University
基金
2020年重庆市社会科学规划项目(外语专项)“‘一带一路’背景下商务语用能力研究”(2020WYZX02)。
关键词
网购
称呼语
商务语用能力
shopping on line
address forms
business pragmatic competence
