突发公共卫生事件背景下《体育教学》期刊刊网融合发展探索与实践

Discussion on Development Experience of Journal Network Integration under Background of Public Health Emergencies——Taking Teaching of Physical Education as an Example

在总结新冠肺炎疫情暴发期间《体育教学》杂志疫情专栏运营的基础上,探讨突发公共卫生事件背景下期刊的刊网融合发展经验和此状态下期刊发展的新出路。通过对《体育教学》杂志微信订阅号推送文章的内容、浏览量信息进行对比,从内容浏览量、期刊影响力角度描述浏览量高位篇目的特征。刊网融合视域下,面对突发公共卫生事件,期刊应迅速找准自身定位,精确把握稿件来源,尽早确立组稿框架,科学规划内容,同时积极开展问卷调研,提升用户使用体验,联合自媒体平台,以多渠道提升期刊影响力。

On the basis of summarizing the operation experience of the epidemic column of Teaching of Physical Education during the outbreak of COVID-19,the paper discusses the development experience of the journal network integration under the background of public health emergencies and the new way out for the development of journals under this condition. By comparing the content and browsing information of the articles pushed by the Wechat subscription number of Teaching of Physical Education magazine,the characteristics of the articles with high browsing volume are described from the perspective of content browsing volume and journal influence. From the perspective of journal network integration,in the face of public health emergencies,journals should quickly identify their own positioning,accurately grasp the source of manuscripts,establish the contribution framework as soon as possible,scientifically arrange the content planning,actively carry out questionnaire research,improve the user experience,and combine various types of We Media platforms to enhance the influence of journals through multiple channels.