能源话语译介中的企业身份建构研究

Research on Corporate Identity Construction in English Translation of Discourse on Fossil Energy

以中石化2016-2020年《可持续发展报告》英译为语料,以时间跨度一致的英国石油公司《可持续发展报告》为参照,采用中外对比分析和语篇-历史分析法,从高频词和关键词分析入手,揭示中石化建构的企业身份主题及其背后的社会历史语境,探讨企业身份建构的话语策略和语言手段。研究表明,《报告》英译中主要使用了表征指代策略的自指称呼语、表征视角化策略的引语、表征谓语策略的谓词、表征强化/弱化策略的情态动词等语言手段建构安全管理、低碳发展、环境保护、能源供应、人权保护、责任承担、国家认同等企业身份主题。这些企业身份建构的语境因素有:历史上的石油天然气事故、气候变化、生态文明建设、“人本”价值观、国家脱贫攻坚战、集体主义文化等。

This paper, taking the perspective of comparative analysis method and discourse-historical approach, reveals the different corporate identities constructed in the English translation of Sustainable Development Report of Sinopec(2016-2020) by referring to BP’s Sustainable Development Report with consistent time span, discusses the social and historical contexts behind corporate identity construction, analyses the discursive strategies and the linguistic means, based on the analysis of high-frequency content words and keywords. The research shows that Sinopec’s corporate identities include the following thematic characteristics: safety management, low-carbon development, environmental protection, energy supply, human rights protection, burdening responsibility, and national identity, which are constructed and influenced by oil and gas accidents in history, climate change, ecological civilization, people-oriented value, poverty alleviation “battle”, collectivism culture and other factors. The linguistic means include address forms of self-reference representing the referential strategy, quotations representing the perspectivation strategy, verbs representing the predicational strategy, and modal verbs representing the intensifying and mitigation strategy.