滑雪运动产业发展的政策分析——基于张家口崇礼的扎根理论研究

Policy Analysis on the Growth of Skiing Industry——Based on the Grounded Theory in Chongli,Zhangjiakou

以河北省张家口市崇礼区滑雪运动产业为研究对象,通过回溯的政策分析手段,运用扎根理论进行数据整理,构建滑雪运动产业成长中的政策理论框架。研究结果显示:政策在滑雪运动产业发展中起到关键作用;滑雪运动产业政策以文件及行动两种方式表现为7种类型;不同产业发展阶段的政策重点有所差异,导入期以招商引资政策和地区推介为关键,成长期以培育产业品牌及凝聚产业要素为主要施政对象,提升期以产业环境氛围营造为重点。根据研究结论提出了滑雪运动产业发展的政策建议,以期为滑雪运动产业发展以及滑雪旅游目的地建设提供参考。

Taking the skiing industry in Chongli District,Zhangjiakou,Hebei Province as the research subject,by means of retrospective policy analysis and grounded theory data analysis,the policy theoretical framework in the growth of the skiing industry was constructed.The results show that the policy plays a key role in the development of skiing industry;the industrial policy of skiing can be divided into seven types in the form of documents and actions;the policy priorities are different in different industrial development stages:investment promotion policy and regional promotion are the keys in the initial stage,cultivating industrial brands and condensing industrial elements are the main policies in the growth period,and creating industrial environment is the focus of the promotion period.According to the research conclusions,the paper puts forward some policy suggestions in order to provide reference for the development of skiing industry and the construction of ski tourism destinations.