英国广告业背景分析——兼谈十八、十九世纪大历史中的英国广告业发展

Analysis of the British Advertising Industry’s Background: A Study of Advertizing Development in Britain of the 18th and 19th Centuries

第一份印刷广告出现在英国。十八、十九世纪的英国贫穷普遍且严重地存在,广告陈述着英国的时事、政治和经济。一个生产与市场有着巨大裂隙的工业结构,本身就已经为衰败留下了必然隐患。英国人的僵硬一点不影响上流社会的放纵和贪欲。“泰坦尼克”号的沉没让人震撼于大英帝国终于没落。

The first printed advertisement appeared in Britain.In the 18 th and 19 th centuries poverty was common and severe in Britain, as reflected by ads concerning British current affairs, politics and economy.In an industrial structure where there was a huge gap between production and market lies a trend of decline.Specific examples include the indulgence and greed in material life of the then British upper class and the capsizing of the "Titanic" ship.