基于熵值法的安徽省文化旅游产业竞争力评价

Evaluation on Competitiveness of Cultural Tourism Industry in Anhui Province Based on Entropy Method

文章构建了包括资源、市场、支撑、创新和传播竞争力五个维度20个变量的文化旅游产业竞争力评价指标体系,基于熵值法对安徽省2019年数据进行定量分析,利用聚类谱系图将16个地市的文化旅游产业竞争力水平分为四个等级。研究结果表明:安徽省各地市文化旅游产业竞争力水平差异较大,合肥在省内最强,黄山位居第二,安庆、芜湖、池州、宣城也有一定的竞争力优势,其它十个城市的竞争力较弱。基于结论提出针对性建议以期促进安徽省文化旅游产业高质量发展。

This paper constructs an evaluation index system of cultural tourism industry competitiveness with 20 variables from five dimensions:resource competitiveness,market competitiveness,supporting competitiveness,innovation competitiveness and media competitiveness.Based on entropy method and cluster analysis,this paper analyzes the cultural tourism industry competitiveness of Anhui Province in 2019,and divides 16 cities into four levels.The results show that the competitiveness of cultural tourism industry of16 cities varies greatly.Hefei has the strongest competitiveness,Huangshan is in the second echelon,Anqing,Wuhu,Chizhou and Xuancheng have average competitiveness,and the other ten cities have the weakest competitiveness.Based on the conclusion,some suggestions are put forward to promote the high-quality development of cultural tourism industry in Anhui Province.