音乐频道电视节目的个性化包装分析——以CCTV15音乐频道为例

Analysis of Personalized Packaging of TV Programs on Music Channel

在文化快速发展的背景下,休闲和娱乐方式逐渐呈现多元化的趋势,电视音乐节目成为人们休闲娱乐的方式之一。文章从音乐频道电视节目包装构成要素与个性化原则出发,对其包装内容、包装风格、节目精致感进行分析。通过提高个性化包装的完整性,凸显音乐节目情感流露,增强音乐节目的代言人的方式实现音乐频道电视节目精品个性化包装。以期提高电视音乐节目个性化包装对品牌延伸的积极影响效果,提升节目品牌的影响力,彰显节目品牌个性,提高节目媒体竞争力。

Under the background of the rapid development of culture,leisure and entertainment gradually presents the trend of diversification.TV music program has become one of the ways of people’s leisure and entertainment.Based on the elements and principles of individuation,this paper analyzes the contents,style and delicacy of music channel TV program packaging.By improving the integrity of personalized packaging,highlighting the emotional expression of music programs and enhancing the spokespersons of music programs,the personalized packaging of music channel TV programs can be realized,so as to improve the positive effect of TV music program personalized packaging on brand extension,enhance the influence of the program brand,highlight the personality of the program brand,improve the competitiveness of the program media.