新媒体时代高校意识形态建设的着力点

The Focus of Ideological Construction in Colleges and Universities in the New Media Era

新媒体的蓬勃发展拓展了高校意识形态建设的场域,也给高校意识形态建设带来了新挑战。面对当前高校意识形态领域存在的新表征、新特点,我们要牢牢把握坚持主导、价值引领、媒体融合、队伍建设、健全机制五个着力点,有效推进新媒体时代高校意识形态建设。

The vigorous development of new media not only expands the field of ideological construction in colleges and universities, but also brings new challenges to ideological construction. In the face of the new representations and characteristics existing in the current ideological field of colleges and universities, we should firmly grasp the five focus points of adhering to leadership, value guidance,media integration, team construction and improving mechanism, so as to effectively promote the ideological construction of colleges and universities in the new media era.